Operating Model

Executive RACI

Who owns what across LiLCreators. Every activity has one clear Accountable executive — so decisions are fast and nothing falls between chairs.

Accountable

Owns the outcome and the final domain decision.

Responsible

Executes or directly leads the work.

Consulted

Provides required expertise before decisions.

Informed

Kept updated on progress and decisions.

CTO

Chief Technology Officer

Owns: architecture, engineering, infrastructure, data, AI systems, security, reliability, and technical execution.

Does not unilaterally own: product priorities, customer experience, brand, or marketing strategy.

CDPO

Chief Design & Product Officer

Owns: product vision, roadmap, curriculum experience, UX, UI, design systems, discovery, and product outcomes.

Does not unilaterally own: engineering architecture, campaign budgets, or marketing-channel execution.

CMO

Chief Marketing Officer

Owns: positioning, messaging, audience growth, content, campaigns, acquisition, partnerships, and revenue marketing.

Does not unilaterally own: product requirements, design quality, or technical architecture.

Decision Precedence

When domains overlap, the tiebreaker is simple.

Customer outcome & product priority

CDPO decides

Architecture, security & technical feasibility

CTO decides

Positioning, campaigns & acquisition

CMO decides

Child safety or material legal risk

Pause — escalate to founders & legal counsel

Company-level disagreement: the founder or CEO makes the final decision. The CEO and founders retain final accountability for company financing, legal matters, equity, executive compensation, annual budgets, and major corporate commitments.

LiLCreators · Executive operating model · Reviewed monthly during the first quarter, then quarterly.